Arkansas Behind the Badge Campaign Receives National Award for Central Arkansas Promotional Partner

February 28, 2017; Little Rock, ArkPositive Impressions won a bronze award in the 2017 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI). A total of 39 Gold, Silver and Bronze winners were recognized at the PPAI Award Presentation and Reception held in January at the PPAI Expo in Las Vegas.

John Festa, owner of Positive Impressions, of Little Rock, was presented a Bronze award in the category of Diversity & Social Responsibility Programs for the Arkansas Behind the Badge campaign. Behind the Badge was created by The Communications Group of Little Rock as a pro bono campaign to show support for the men and women in law enforcement.

Positive Impressions provided 10,000 free bumper stickers to the Behind the Badge campaign, which featured uniformed officers from Little Rock Police Department, North Little Rock Police Department and the Pulaski County Sheriff’s Office. In the first 6 months of Behind the Badge, the campaign generated nearly 3 million impressions.

The Pyramid Award, first introduced in 1958, recognizes campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs and quantifiable results. “We are pleased to recognize Positive Impressions with the Pyramid Award,” said Paul Bellantone, president and CEO of PPAI. “Positive Impression’s dedication to solution-oriented products combined with creative inspiration in promotional strategies resonates with customers and the community.”

The winners were selected by a panel of independent industry professionals. PPAI is the world’s largest and oldest association serving more than 14,000 corporate members of the promotional products industry. For more information about the PPAI awards, visit www.ppai.org/awards.

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PULASKI COUNTY SHERIFF’S OFFICE JOINS FORCES WITH CENTRAL ARKANSAS LAW ENFORCEMENT AGENCIES AS SUBJECT OF PUBLIC SERVICE CAMPAIGN

Dec. 1, 2015, Little Rock Arkansas – “I am not a type of superhuman, I go through things just like you guys” says Pulaski County Sheriff’s Deputy, Jonathan Parks, in a 30-second TV spot.  That spot and three others, along with four radio spots, start airing Dec. 1 as part of a new Central Arkansas public service campaign called Behind the Badge. The PSA campaign was created as a pro bono project by Little Rock marketing firm, The Communications Group.

Kicking off the campaign today at the Arkansas State Capitol Building, Arkansas Sen. David Sanders said, “Behind the Badge is not a campaign about a police department. It is not even about crime. Behind the Badge is about the untold stories of the men and women who get up every morning, put on a uniform and a badge and put their lives on the line to keep our community, to keep us and our families, safe.”

The Communications Group president, Dan Cowling says Behind the Badge grew from a combination of current events and a personal connection: the agency’s creative director has a son who works in law enforcement in a large metropolitan city.  Cowling said 18 officers from the Pulaski County Sheriff’s Office, North Little Rock Police Department and the Little Rock Police Departments were interviewed on camera and their stories became television and radio spots featuring the officers and the reasons they serve. Each spot features three to four officers who serve in law enforcement in Pulaski County.

“We are honored to have been asked to participate in this campaign,” says Sheriff Doc Holladay. Six Pulaski County Sheriff’s deputies from a variety of divisions are featured in the campaign.  The Behind the Badge campaign includes 4 TV spots, 4 radio spots, digital billboards, a website and bumper stickers.

KATV, Channel 7 and Central Arkansas iHeart radio stations are airing the spots. Lamar Advertising Company is featuring the campaign on digital billboards throughout Pulaski County. Simmons First National Bank’s 22 locations in Central Arkansas are serving as the pickup point for Behind the Badge bumper stickers. A total of 10,000 bumper stickers were printed and donated by Positive Impressions owner, John Festa of Little Rock. The campaign will run for 12 months.

“The support we’ve received for Behind the Badge has been incredible. Once we got the stories of these officers developed, we started asking for support from media and community leadership and just about everyone said yes,” said Cowling. “We found so many people who wanted to be a part of telling these officers’ stories. And we couldn’t have done it without the full and complete commitment of Sheriff Holladay. It’s a testament to how people view law enforcement in Central Arkansas,” he said.

Find out more and see all the campaign elements at ARBehindTheBadge.com.  

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Led by Sheriff Doc Holladay, the Pulaski County Sheriff’s Office is an organization dedicated to improving the quality of life of the Citizens of Pulaski County by providing professional law enforcement services through effective, efficient and proactive police service throughout the County.

NORTH LITTLE ROCK POLICE DEPARTMENT JOINS FORCES WITH CENTRAL ARKANSAS LAW ENFORCEMENT AGENCIES AS SUBJECT OF PUBLIC SERVICE CAMPAIGN


 Dec. 1, 2015, North Little Rock Arkansas – “I’m a person, I’m a mom, I’m a soccer mom, just like everybody else out on the field,” says North Little Rock Police Officer, Karen DiMatteo, in a 30-second TV spot.  That spot and three others, along with four radio spots, start airing Dec. 1 as part of a new Central Arkansas public service campaign called Behind the Badge. The PSA campaign was created as a pro bono project by Little Rock marketing firm, The Communications Group.

Kicking off the campaign today at the Arkansas State Capitol Building, Arkansas Sen. David Sanders said, “Behind the Badge is not a campaign about a police department. It is not even about crime. Behind the Badge is about the untold stories of the men and women who get up every morning, put on a uniform and a badge and put their lives on the line to keep our community, to keep us and our families, safe.” 

The Communications Group president, Dan Cowling says Behind the Badge grew from a combination of current events and a personal connection: the agency’s creative director has a son who works in law enforcement in a large metropolitan city.  Cowling said 18 officers from North Little Rock Police Department, Little Rock Police Department and the Pulaski County Sheriff’s Office were interviewed on camera and their stories became television and radio spots featuring the officers and the reasons they serve. Each spot features three to four officers who serve in law enforcement in Pulaski County.

Television and radio spots, digital billboards, a website and bumper stickers are part of the campaign that spotlights officers of the North Little Rock Police Department. “We are honored to have been asked to participate in this campaign,” says North Little Rock Police Chief, Mike Davis. Six North Little Rock police officers from a variety of the department’s divisions are featured in the campaign.  

KATV, Channel 7 and Central Arkansas iHeart radio stations are airing the spots. Lamar Advertising Company is featuring the campaign on digital billboards throughout Pulaski County. Simmons First National Bank’s 22 locations in Central Arkansas are serving as the pickup point for Behind the Badge bumper stickers. A total of 10,000 bumper stickers were printed and donated by Positive Impressions owner, John Festa of Little Rock. The campaign will run for 12 months. 

“The support we’ve received for Behind the Badge has been incredible. Once we got the stories of these officers developed, we started asking for support from media and community leadership and just about everyone said yes,” said Cowling. “We found so many people who wanted to be a part of telling these officers’ stories. And we couldn’t have done it without the full and complete commitment of Chief Davis. It’s a testament to how people view law enforcement in Central Arkansas,” he said.

Find out more and see all the campaign elements at ARBehindTheBadge.com.  

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Led by Chief of Police, Mike Davis, the mission of the North Little Rock Police Department is to promote a high quality of life for the citizens of the City by ensuring a safe, secure and peaceful environment in accordance with the principles and values of the organization.

 

LITTLE ROCK POLICE DEPARTMENT JOINS FORCES WITH CENTRAL ARKANSAS LAW ENFORCEMENT AGENCIES AS SUBJECT OF PUBLIC SERVICE CAMPAIGN

Dec. 1, 2015, Little Rock Arkansas – “If there’s one person I can help, I’ve changed somebody’s path,” says Little Rock Police officer, Julio Gil, in a 30-second TV spot. That spot and three others, along with four radio spots, start airing Dec. 1 as part of a new Central Arkansas public service campaign called Behind the Badge. The PSA campaign was created as a pro bono project by Little Rock marketing firm, The Communications Group.

Kicking off the campaign today at the Arkansas State Capitol Building, Arkansas Sen. David Sanders said, “Behind the Badge is not a campaign about a police department. It is not even about crime. Behind the Badge is about the untold stories of the men and women who get up every morning, put on a uniform and a badge and put their lives on the line to keep our community, to keep us and our families, safe.” 

The Communications Group president, Dan Cowling says Behind the Badge grew from a combination of current events and a personal connection: the agency’s creative director has a son who works in law enforcement in a large metropolitan city. Cowling said 18 officers from Little Rock Police Department, North Little Rock Police Department and the Pulaski County Sheriff’s Office were interviewed on camera and their stories became television and radio spots featuring the officers and the reasons they serve. Each spot features three to four officers who serve in law enforcement in Pulaski County. 

“We are honored to have been asked to participate in this campaign,” says Little Rock Police Chief, Kenton Buckner. Six Little Rock police officers from a variety of the department’s divisions are featured in the campaign. The Behind the Badge campaign includes 4 TV spots, 4 radio spots, digital outdoor boards, a website and bumper stickers. 
KATV, Channel 7 and Central Arkansas iHeart radio stations are airing the spots. Lamar Advertising Company is featuring the campaign on digital billboards throughout Pulaski County. Simmons First National Bank’s 22 locations in Central Arkansas are serving as the pickup point for Behind the Badge bumper stickers. A total of 10,000 bumper stickers were printed and donated by Positive Impressions owner, John Festa of Little Rock. The campaign will run for 12 months. 

“The support we’ve received for Behind the Badge has been incredible. Once we got the stories of these officers developed, we started asking for support from media and community leadership and just about everyone said yes,” said Cowling. “We found so many people who wanted to be a part of telling these officers’ stories. And we couldn’t have done it without the full and complete commitment of Chief Buckner. It’s a testament to how people view law enforcement in Central Arkansas,” he said.

Find out more and see all the campaign elements at ARBehindTheBadge.com.  

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Led by Chief Kenton Buckner, the Little Rock Police Department’s mission is to provide the citizens of Little Rock, Arkansas, with a law enforcement system that effectively integrates and utilizes Departmental, civic and community resources to protect life and property, preserve law and order and enforce State Laws and City Ordinances within the framework of the Constitution.

CENTRAL ARKANSAS LAW ENFORCEMENT AGENCIES ARE SUBJECT OF PUBLIC SERVICE CAMPAIGN THAT TAKES A LOOK BEHIND THE BADGE

Year-long campaign starts Dec. 1 created as pro bono campaign by Little Rock marketing firm
 

Dec. 1, 2015, Little Rock Arkansas – Three Central Arkansas law enforcement agencies are the focus of a new public service campaign that launched December 1 in Arkansas. The PSA campaign, called Behind the Badge, was created as a pro bono project by Arkansas marketing firm, The Communications Group.

The Communications Group president, Dan Cowling says Behind the Badge grew from a combination of current events and a personal connection: the agency’s creative director has a son who works in law enforcement in a large metropolitan city. Cowling said 18 officers from Little Rock Police Department, North Little Rock Police Department and the Pulaski County Sheriff’s Office were interviewed on camera and their stories became television and radio spots featuring the officers and the reasons they serve. Each spot features three to four officers who serve in law enforcement in Pulaski County. 

Kicking off the campaign Dec. 1 at the Arkansas State Capitol Building, Arkansas Sen. David Sanders said, “Behind the Badge is not a campaign about a police department. It is not even about crime. Behind the Badge is about the untold story of the men and women who get up every morning, put on a uniform and a badge and put their lives on the line to keep our community, to keep us and our families, safe.” 

The Behind the Badge campaign includes 4 TV spots, 4 radio spots, digital outdoor boards, a website and bumper stickers. KATV, Channel 7 and Central Arkansas iHeart radio stations are airing the spots. Lamar Outdoor is featuring the campaign on digital billboards throughout Pulaski County. Simmons First National Bank’s 22 locations are serving as the pickup point for Behind the Badge bumper stickers. A total of 10,000 bumper stickers were printed and donated by Positive Impressions owner, John Festa of Little Rock. The campaign will run for a year. 

“The support we’ve received for Behind the Badge has been incredible. Once we got the stories of these officers developed, we started asking for support from media and community leadership and just about everyone said yes,” said Cowling. “We found so many people who wanted to be a part of telling these officers’ stories. It’s a testament to how people view law enforcement in Central Arkansas,” he said.  Cowling thanked Little Rock’s Chief Buckner, North Little Rock’s Chief Davis and Pulaski County Sheriff Holladay for their support.
Find out more and see all the campaign elements at ARBehindTheBadge.com.  

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The Communications Group is a marketing, advertising and public relations firm founded in 1987, with offices in Little Rock and Dallas and with clients throughout North America.  Principals: Dan Cowling, president and founder; Dane Cowling, founder; Lisa Van Hook, executive vice president.